Razorback™ Nuggets
Tyson Foods • Springdale, Arkansas
Tyson® Razorback™ Nuggets are shaped like the University of Arkansas's iconic hog mascot, making them the first nugget born from a true collaboration between two beloved Arkansas brands. The nuggets were designed, tested, produced and brought to retail shelves in just three months, a fraction of the typical 18-to-24-month product development timeline. The shape itself required significant engineering work, with the Tyson Foods Research & Development team producing at least six drawings and working with suppliers to manufacture multiple iterations of a custom production drum before landing on the final running razorback shape.